The Pantene Beautiful Lengths Program creates wigs with real hair donations, styles them and donates them to the American Cancer Society to give to women fighting cancer at no cost.
Pony Up! lived across social platforms, including youtube.com homepage, facebook, and twitter on September 7th, 2014—National Donate Your Hair Day. The campaign featured Brittany's Story, a cancer survivor that received a Pantene wig. On her 5 year cancer free anniversary, she donated her own hair to Pantene Beautiful Lengths. We asked Pantene celebrity ambassadors to Pony Up by submitting selfies to show their support and by sharing Brittany's Story.