The Pantene Beautiful Lengths Program creates wigs with real hair donations, styles them and donates them to the American Cancer Society to give to women fighting cancer at no cost.
Pony Up! lived across social platforms, including youtube.com homepage, facebook, and twitter on September 7th, 2014—National Donate Your Hair Day. The campaign featured Brittany's Story, a cancer survivor that received a Pantene wig. On her 5 year cancer free anniversary, she donated her own hair to Pantene Beautiful Lengths. We asked Pantene celebrity ambassadors to Pony Up by submitting selfies to show their support and by sharing Brittany's Story.
Integrated launch campaign for REVLON. This past November, Revlon launched a new TV commercial “LOVE IS ON” inspiring love through images, words and quotes.
Revlon encouraged people to share their love from around the world by taking their pictures or going to Times Square and using the LIVE KISS CAM. The launch was supported with banners (standard/rich), page takeovers, across social platforms and on Revlon.com with an aggregated page where posts are featured along with Revlon products.
Beauty Within was a branded video series and website. Women shared their personal stories as they got a makeover from Beauty Advocate Jennifer Dorogi and Walgreens own Beauty Advisor, using products only found at Walgreens.
The campaign was also supported by rich and standard units and page takeover site placements. Videos highlighted featured products and gave the viewer the option to add to cart for purchase. Once added, the beautywithin.com cart section would launch to complete purchase.
Email series launch campaign for the LG G Smart Watch, with unique messaging that targeted three different audiences: LG VIP's (mobile owners), handraisers (want to stay in the know about mobile products), and third party databases.
Evolution of Beauty is the launch campaign for Sculptra Cosmetic. A viral campaign with an interactive microsite, rich and standard units—highlighted the history of beauty and the lengths women have gone through, over time, to stay young.
Pitch and win for the global corporate website for Coke. The site uses aggregated content: blogs, news, articles and personal stories around the world that inspire people to come together.
As part of the White Wave pitch and win, we created a site experience, social presence, rich / standard units and in-store displays for International Delight. Users selected their ID flavor by selecting their mood from an interactive "music mood player" and getting a corresponding flavor.
In the social space, ID would give the user the ability to make a donation to the charity of their choice by donating a "cup" and ID would match every cup with a monetary donation.
We gathered a group of women and filmed them talking about getting older. It was unscripted, with minor direction. The footage was edited for multiple types of media placements.
Designed template pages for the iPad app for New York magazine. Utilizing Mag+, a plugin in InDesign that allows you to create animation without code.
An awareness campaign for Abilify, an add-on prescription for anti-depressants in order to provide complete relief.
Sculptra Cosmetic Direct Mail is a set of 3 mailers: conversion, adherence and a survey. It highlights the process of how Sculptra Cosmetic works before, during and after treatment.
Pantene.com redesign exploratory. The ask was to revamp the existing Pantene.com with a fresh look and feel with visible content, social capabilities and a quick product purchase option. The modules below the feature area will be interchangeable and will shift placement as they expand to reveal additional content or video.
For the Verizon Wireless youth market, we created a campaign featuring two characters: Luke and Starr. Kid Robot built the prototypes and we photographed them in a real environment with toy photographer Brian McCarty.
Digital campaign for NFL Sunday Ticket getting people to switch from their traditional cable by giving them full access to every game, every Sunday. Focused on all the great football moments that will be missed without DIRECTV.
Website design exploratory for small business owners to showcase their handmade products.
Product pages were shared with focus groups, and feedback was implemented to increase click-thru rates.
Identity system and welcome kit for International Foods, a distributor and curator of gourmet foods.