PANTENE BEAUTIFUL LENGTHS

The Pantene Beautiful Lengths Program creates wigs with real hair donations, styles them and donates them to the American Cancer Society to give to women fighting cancer at no cost. 

Launched on September 7, 2014 (National Donate Your Hair Day), featured Brittany, a cancer survivor who donated her own hair after receiving a wig. Celebrity ambassadors boosted the campaign by sharing selfies and her story on social media.