REVLON — #LOVEISON
Revlon brings love to life through a multi-platform campaign “LOVE IS ON” that blends traditional media with real time digital engagement—the centerpiece is a takeover in Times Square, via a live “kiss cam” that shows couples and friends on massive screens and online worldwide.
The launch was supported with banners (standard/rich), page takeovers, across social platforms and on Revlon.com with an aggregated page where posts are featured along with Revlon products.